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Videos

The apprentice: The real winner in the boardroom

In order to provide context for this paper, it is important to outline Jaguar Land Rover’s research objective. As a consumer-focussed organisation, Jaguar Land Rover (JLR) has always placed great importance on target customer research as a means...

Catalogue: Congress 2017: Visionary
Authors: Rhiannon Price, Daniel Tralman, James Livingston
Company: Northstar Research
November 9, 2017
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Citation

Price, Tralman and Livingston (2017a, November 09). The apprentice: The real winner in the boardroom. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-apprentice-the-real-winner-in-the-boardroom-9151


Videos

Welcome to the club

Objectivity is the human condition's main mechanism for deciphering the truth and our industry's golden rule. However, is the traditional paradigm of objectivity obstructing our ability to uncover real insight? This paper will show how cultural...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Steve Hill, Rhiannon Price
Company: Northstar Research
June 15, 2016
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Citation

Hill and Price (2016a, June 15). Welcome to the club. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/welcome-to-the-club


Videos

The power of the oblique

Championing the oblique approach to insight socialisation, this presentation explores how Northstar and Jaguar Land Rover use innovative methods to ensure that research is truly heard and remembered. It looks at the power of interpretative...

Catalogue: Global Qualitative 2014: Research Renaissance
Authors: Rhiannon Price, Steve Hill
June 15, 2014
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Citation

Price and Hill (2014a, June 15). The power of the oblique. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-power-of-the-oblique